5 Web-to-Lead Mistakes Salesforce Teams Keep Making
Avoid the most common Web-to-Lead pitfalls and move to a modern, validated form workflow.
Web-to-Lead is a quick fix that becomes technical debt fast. Here are the five mistakes teams run into and how to avoid them.
1) No validation on critical fields
Bad data goes straight into Salesforce, which creates manual cleanup for admins.
2) No routing logic
Leads land in a single queue, slowing response times and sales velocity.
3) No follow-up automation
Without automations, teams miss the chance to confirm next steps quickly.
4) Too much friction
Long forms and unclear copy reduce conversion rates.
5) Poor visibility into performance
If you cannot see which pages convert, you cannot improve them.
Bottom line: replace Web-to-Lead with a modern Salesforce form experience that validates data, routes it instantly, and keeps analytics visible.
Learn more in the Salesforce Web-to-Lead Alternatives guide.